A pitch for John Gillette · Tue Nov 3, 2026

Your planner is guilt‑tripping you.

Red badges. Overdue counters. Reminders you've learned to swipe away.
What if it only showed you the next step?

01 — The pain

“Notifications don't help me. they just announce the tasks I am already avoiding.”

— a real post on r/ADHD

01

Reminders get ignored.

02

Apps get abandoned after setup.

03

Overdue counters breed guilt.

04

AI that plans for you gets resented.

Quote: Reddit r/ADHD, reddit.com/r/ADHD/comments/1su5xtm · Pain themes: NeuroVision research notes.

02 — Why now

A huge wave of adults
just got the name for it.

0^M

US adults with a current ADHD diagnosis (6.0%).

0^%

of them were diagnosed as adults. They need tools built for grown-up lives.

0^%

get no treatment. We're not treatment. We're help with the day you're actually having.

ADHD app market, 2024:$563M–$2.2B→forecast up to$4.3B by 2030Estimates vary.

CDC MMWR 2024, cdc.gov/mmwr/volumes/73/wr/mm7340a1.htm · Market: Strategic Market Research, strategicmarketresearch.com/market-report/adhd-apps-market (estimates vary by source).

03 — The product

One screen.
One step.

Dump it all in. Type or talk.
See only the next step.
Done. Not now. Break it smaller.
The rest is safe, out of sight.

~~Overdue countersStreaksShaming remindersSetup~~

neurovision · next step

Screens from DEV's working demo. Task parsing is mocked in the demo; real parsing ships in the launch plan.

04 — How it works

Dump. Do. Done.

01

Brain dump

Type or talk. Messy is fine.

02

Next step only

Turned into actions. You see one.

03

Focus mode

A body double: “Someone's here with you.”

04

3-line recap

What you did today. That's it.

Check-ins you choose. Off, gentle or your times.Zero setup. The first screen is the dump.No guilt. Skipped tasks quietly rotate.

AI is the method, not the feature: it sorts the dump behind the scenes. In DEV's demo that sorting is mocked; real parsing ships in the launch plan.

05 — Why us

You didn't research this market.
You live in it.

Your story

A neurodivergent founder building the tool he needed.
You know a worst day from the inside. That's the test bench.
NeuroVision is already your style and your brand.

GRAVITY is the moat

Most ADHD apps look like spreadsheets. GRAVITY makes brands people feel.
Demo clips, story and launch films, made in-house.
Anyone can copy a feature. Nobody can copy your taste or your story.

Ren said it: the only way is to build it and get it out there.

06 — The model

One plan. No tricks.

NeuroVision

$19/mo

Founding members: $15/mo for life
An email 3 days before any charge

Done-with-you setup for ND founders

$750

Proposed · your call

Most ADHD apps	$30–60/yr
Tiimo	~$42–54/yr
Saner.ai	~$17/mo
Inflow · heavy auto-renew complaints	$199/yr
NeuroVision · premium, and honest about billing	$19 · $15 founding

No marketplace sends bot traffic that pays creators. So we own the funnel: our site + Stripe. Every customer and every email is ours.

Competitor pricing: tiltaken.com/articles/how-much-do-adhd-apps-cost · $750 setup price is proposed, pending John's decision.

07 — Conservative money

$10K a month by month 12.

Conservative on purpose. Every number below is an assumption.

$1.5K

$4.55K

$10K

Month 3Month 6Month 12

Assumption / mo	M3	M6	M12
Founding members × $15	50	150	200 (cap)
Full-price members × $19	0	50	250
Done-with-you setups × $750	1	1	2
Template sales × $30	0	20	25
Monthly revenue	$1,500	$4,550	$10,000

All figures are assumptions, not forecasts. Gross monthly revenue before Stripe fees (2.9% + 30¢) and AI costs. Member counts are net of churn. The $750 setup price is proposed; the $30 template price is a placeholder.

08 — Risks, straight

Honest odds.
Then we move them.

6/10

viability today

Risk 01

Free tools are good enough for many people.

We don't sell features, we sell no guilt. We go after the people who already quit the free tools after setup. Nothing to configure, nothing to fall behind on.

Risk 02

Churn.

Zero setup means nothing to abandon. The 3-line recap is a reason to come back. Founding price for life rewards staying, and the 3-day email means no angry surprise charges.

Risk 03

The demo isn't the product yet.

Parsing and checkout are mocked today. Real parsing and Stripe land inside the 90-day plan, and day 90 is a hard go/no-go. We find out cheaply.

Viability score and risks: NeuroVision research notes.

09 — The 90-day path

Small bets. Real signal.

Days 1–14

Build lite

You test it on your worst days.

Days 15–30

Beta

20 ND friends use it for real.

Days 31–45

Launch

Founding pricing, $15/mo for life.

Days 46–60

Checkout + setup

Stripe live. Done-with-you offer.

Days 61–90

Amplify

Demo clips, your story, ND creator affiliates.

Day 90

Go / no-go.

The numbers decide.

10 — See it live

Don't believe the deck.
Try the thing.

DEV built a working demo. Dump your real list into it.

Open the demo →

It's a demo: the AI parsing is mocked and real parsing ships in the launch plan. Checkout is mocked too, so no card is charged.

neurovision · landing

The ask

Greenlight the 14‑day lite build.

14 days.A lite app you test on your worst days.

Low spend.DEV's plan needs no spend for the first 6 days.

Then you decide.Day 14: does it earn the beta? Your call.

One yes todayNeuroVision by GRAVITY Creative · Las Vegas